There is always going to be a need for beauty products and with more and more people shopping daily online, selling beauty products online can be a profitable venture for any entrepreneur looking at starting their own business.
I am going to provide you with steps to help you learn how to sell beauty products online and help you get started finding your own financial success.
Design Your Brand
Start out designing a catchy name and logo for your new business. Having a catchy name will help your customers to remember you to return again, and help them spread your name to friends and family. Spend some time on this step, it can make a big difference in your success.
You will also want to create a logo for your business. You can have your logo professional designed, but most new businesses are in need of keeping their expenses down. There are several sites you can go to where you can create your logo for free.
You will be able to choose your colors, style of text and much more. Within minutes, you can have a newly created logo for your business that you can download and save to your computer.
Here are my recommendations for creating a logo for your business:
Find A Supplier
It is best to use a supplier where you can purchase your products wholesale. That will help you purchase your products at a lower price so you have some room to add some profit onto the selling price.
Don’t completely rule out other suppliers though. Keep an eye out for sales or discounted items. You might be surprised what you might be able to pick up from Walmart if they decide to discontinue a product line.
Create A Website
Having a website is one of the best ways for you to gain free organic traffic. It is a place where you can write articles explaining the products more in depth and help your readers learn why your products are going to be beneficial to them. You can also sell your products directly from your website.
It is pretty rare to find any business out there now that doesn’t have a website available. Personally, I would be a bit nervous purchasing from a company that didn’t have a website. It would make me wonder if it really was a legitimate business.
Having your own personal website is going to give you more authority in your business, and it is going to give your customers more information about you, your business and the products that you are selling. If you haven’t ever looked at Sally Beauty Supply’s website, I suggest you do. It is a great example of a website in your field of business that has a professional website that is easy to navigate.
If you have never created a website before or have no idea about creating a website, first I want to let you know that it is much easier than you might be thinking it is, and it will cost very little to get a website started. Take a look at my article for what is needed to start a website.
If you feel you need some training and guidance to start your new website, you might want to take a look at Wealthy Affiliate. This is the program that I used to start my first website, and I am still an active member today. Take a look at my Wealthy Affiliate Review to learn more about what Wealthy Affiliate can do to help you get your new website started.
You are going to want to take good quality photos of your products to add to your website. Make sure you have a plain background behind your products to help your products stand out and that there isn’t anything to distract from the product itself.
In your descriptions you should include brand names, sizes or any other special information that your customers might find valuable in making their decision. If they don’t have enough information, they aren’t likely to purchase anything from you.
What You Need On Your Website
Beside creating articles that are related to the products that you will be selling, there are a couple of other items that you want to make sure that you include on your website that is selling beauty products online. You want to make sure you create an “about me” page, have a shipping and return page and have a way for your customers to purchase directly through your website.
About Me Page – This is a page that gives your readers information about you personally, about what your passion is for selling beauty products and how you want to help your readers. You might be surprised how many people will go to this page to find out more information before they completely trust you. This is where your customers will gain their trust in you and your products.
Shipping And Returns Page – You are going to want to establish a shipping policy and a return policy and make sure that it is easy for your customers to find on your website. Let them know what their shipping costs will be or if shipping is included with their purchase. If they are unhappy with their purchase, can they return it? What is the time frame for return and are there any costs involved in return for your customer.
eCommerce Plug-in – If you create your website using WordPress as your web creating software, you will have a free plug-in that you can add to your website that will allow you to have your customers make transactions directly on your website. It is the most cost effective method that you can use, and it will allow you to handle everything directly without having to out-source sales to someone else. The plug-in that I recommend is using WooCommerce.
Selling Beauty Products Online Without Inventory
If the thought of selling beauty products online is your passion, but purchasing inventory is a concern for you, there are other methods you can use to sell beauty products online. Not everyone has the funds to purchase a bunch of inventory or feels brave enough to purchase items they aren’t sure will ever sell.
You do have the option to sell products online without inventory. Becoming a marketing affiliate is a way to sell other’s products, but you never have to purchase the products yourself. Most of the above steps still would be followed, but instead of purchasing inventory, you would send your readers to someone else’s website where they could purchase directly and you would earn a commission on those sales.
There are many of affiliates you could sign up with to sell their products online. You can learn how to sell affiliate products on your website rather quickly and with very little investment.
Use The Right Keywords To Sell Beauty Products Online
It doesn’t matter if you decide to purchase your own inventory to sell online or if you decide to be a marketing affiliate, having the right keywords will help ensure your products will come up in relevant searches. Unless you plan on spending a bunch of money advertising, your largest source of traffic will come as free organic traffic.
In order for you to get organic traffic, you will need to find the best keywords for your niche. These are the terms that are used in searches. You will want to focus on words or phrases that your customers would be using, but you want to make sure that you don’t have too much competition for your keywords so you have the opportunity to rank higher in Google, Yahoo and Bing.
Summary
Starting your own business can be stressful, but a dream of many people. If you are looking to for how to sell beauty products online, you have the option of either purchasing product and selling it through your website, on social media or through email marketing or you could decide to sell your beauty products exclusively through marketing affiliate links that you place on your website, on social media and email marketing.
Choose the route you are the most comfortable with, which will lead to a better chance of success for your new business. Good luck with your new business.
~Marla
If you have any questions or comments, please leave them below and I will get back with you. You can follow momsmakingmoneyathome.com on Pinterest, Linkedin, FaceBook or Twitter for all the latest updates.
Some of the links within this post are affiliate links of which I might receive a small compensation from sales of certain items.
