It can be a bit frustrating working for hours searching for the best keyword to get your article ranked within the search engines and writing the best article possible making sure you are solving the problems of your readers only to see once again that your article is no where to be found on the first several pages of the search engines.
What is a person supposed to do to get noticed by the search engines? Well, it is time to stop wondering and start doing what the other top articles are doing to get noticed by Google, Yahoo and Bing. We are going to take a look at how to find ranking keywords like a pro so you can get noticed too.
Older websites had less competition when they were developed, so it was easier for them to rank. Over the years with them sitting in those top choice spots, it has given them plenty of time to get other posts linking to their site as the authority, and this just keeps helping them stay at the top of the rankings.
It is very possible for anyone to knock them out of their position, even if you have a newer website. It is time to start shuffling up the top ranking sites with some newer information.
Use A Less Popular Version Of A Keyword
When you are getting ready to write you next article, make sure you are doing your research ahead of time. Know who you are competing with by searching who else is using the keywords that you plan on using. Go into Google and search how many articles come up with your keyword.
Then try searching your keyword again like this – “keyword”. (With your actual keyword in quotation marks.) Using the quotation marks will only show the articles that are using that exact keyword and not everything that is related to your keyword.
If the competition is still too great, try modifying your keyword to less popular version that still means the same thing. You won’t get as much traffic on a less popular version, but being ranked on page 7 isn’t going to get you any traffic, so I would rather be ranked on page 1 for a phase that might only get 20 visits a month. That is better than none.
If you have a hard time coming up with a less popular version of the same keyword, try using a thesaurus. Most computers will come with a thesaurus, and you will be surprised how many new ideas you can come up with.
Modify Keywords With Additional Descriptions
Add a more descriptive keyword. Here are some examples, but there are so many options you can choose from.
- Best
- Top rated
- Must haves for
- Ways to increase
- Complete guide
- Ways to conquer
You can also mix it up within your article. You might start off by talking about “best walking shoes” and later in the article you can refer to the same thing as “top rated walking shoes”. Not only do you get ranked for the keywords from your title, but also from many phrases that are in your article. Changing it up a bit will help rank for other phrases.
Use “How to” Keywords
Many searches on the internet start out with how to do this or that? When you write “how to” articles, not only are you helping your readers solve a problem they have, you can also become a source for someone else to use your article as a link helping their readers.
This will allow you to not only gain traffic from direct searches, but anyone who links to your website from their site, will allow more traffic for your website.
Use Longtail Keywords
Longtail keywords are much more specific phases and tend to get slightly less traffic, but they will be easier to rank for and the conversion on longtail keywords will be much better that shorter keywords. Let me give you an example.
If I was to search how the phrase “dog beds” would do, I would see the follow.
You can see that the amount of traffic per month for this phrase would be great, but my chances of ranking for this phrase would be pretty low, and people searching for this phrase probably are just gathering information. I surely wouldn’t know what information they really want to find out.
Now if I change up the same topic to orthopedic dog beds for large dogs, you will see my traffic would go down greatly, but I would be providing the information that the reader is looking for, and they would be further along in the buying process.
Using longer keywords will give you a better chance of ranking in the search engines and will provide your readers with the information that they are actually looking for, meaning a better chance of them staying and reading the article. The longer they are reading your article, the better chance for a sale and being rewarded from the search engines with higher rankings.
Get A Keyword Research Tool
If you want to find ranking keywords like a pro, you need to have the proper tools for your research. The tips that I listed above should all be incorporated when choosing the best keywords, but you are still going to be shooting in the dark for the best keywords if you don’t use a keyword research tool.
The screen shots that I have provided above are from the keyword research tool that I use. It helps me see how many people are searching each month for the keyword I am researching, how much traffic I can expect if my article gets ranked on the first page, how much competition there is using that keyword phrase and what my SEO ranking would be with that keyword.
There are many keyword research tools available, the one I choose to use is Jaaxy. You can learn all that Jaaxy provides from this linked article. Jaaxy will provide you with everything that you will need to finding the best keywords for getting ranked in the search engines.
You can try Jaaxy out below for free, to see how easy Jaaxy is to work with. The link will give you 30 free keyword searches to help you decide if this is the keyword research tool you have been looking for. Give it a try today.
Know What Your Competition Is Getting Ranked For
Like a mentioned above, a bit of research can go a long way in helping your website get ranked. Not only should you be looking at your competitors articles, you should be trying to make your articles better than what their articles are.
You can provide better images, provide better content and do a better job of helping your readers solve their problems.
Do you know what keywords your competitors are ranking for? There are ways to find out what keywords are working for them.
SEMrush is a provider of software that will help you be able to not only have marketing analytics on how your website is performing, but it can also provide you with information in regard to your competitors by providing you information on what keywords are ranking on your competitors website.
SEMrush will also provide you with information on who are your competitors.
Take a look at SEMrush and how it can help your earnings grow with this free trial offer below.
Summary
Using the right keywords is the key to your website getting ranked in the search engines like Google, Yahoo and Bing. You can’t just guess which keywords are going to get you ranked, but rather you will need to do your research on what people are searching for, how many competitors you will have, what your competitors are doing and how you can be better than them.
If you follow my tips on keyword research, you soon will see how to find ranking keywords like a pro is easier than you thought. Many of these suggestions should be easy for you to add to your research.
If you don’t have a keyword research tool yet, I suggest that is the first thing that you do. If you want to dive in deeper to what your competitors are doing, you should take a look at SEMrush. They would be able to provide you with stats on how your website is doing, what your competition is doing and be able to help you with keyword research all in one location. Use the link above for a free trial offer.
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